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Visionary father George Yates Jr. secures the original patent on the 5 gallon plastic bucket everyone uses today. Plastic bucket was designed to replace metal floor wax containers. This was the beginning of the growth of the plastics industry and George Yates Jr. was interested in plastics.
George Yates Jr. helps design and manufactures a flexible plastic fender in partnership with champion motocross/off-road motorcycle racer Preston Petty for use on motorcycles.
Son George R. Yates is a Category 1 Bicycle Racer in California.
George R. Yates competes in the first of 13 Hawaii Ironman Triathlons.
George R. Yates finishes 7th in the Hawaii Ironman Triathlon.
He finishes 8th in the World Championship, Nice France and is ranked #9 in the world by The Association of Professional Triathletes.
Rheumatoid Arthritis attacks George R. Yates’ body and he spends the year in recovery. The story of his recovery is highlighted in 3/89 Readers Digest story titled “Heart of an Ironman”. After recovery, George is not able to sit on typical hard Italian bicycle saddles. Father George Yates Jr. creates saddle padding gel called Memo-Flex enabling George and thousands of other cyclists to use traditionally uncomfortable bicycle saddles.
This would be the beginning of many years of success for Trico in selling gel filled saddles, gloves, shorts and even Fellowes computer keyboards in addition to Iron Case soft cover and hard cover travel cases.
George R. Yates travels across the country and Europe as a professional triathlete carrying his bicycles in the Iron Case Soft Case. It didn’t provide enough protection for the expensive bikes transported on airlines, so his father George Yates Jr. went to work again to design a safer case.
George R Yates expands his retail network as the Southern California sales representative for Ross Labs’ Exceed energy products and sales representative for Trico products.
The first Iron Case hard case was introduced becoming the best selling hard cover case among traveling athletes in the world.
George R. Yates starts personal trainer services to triathletes and motorcycle racers.
Trico introduces the Split Rail Adjustable saddle
George R. Yates starts interactive video personal training services which he continues to do today.
TricoSports celebrates 5,000 retail partners selling products ranging from Memo-Flex saddles to Iron Case bicycle cases.
George Yates Jr. dies, George R. Yates downsizes the company and drops the Memo-Flex production due to increased EPA regulation and Asian competition.
Trico Iron Case upgrades components including stronger buckles and straps.
Iron Case manufacturing continues but marketing is postponed as George R. Yates recovers from a serious motorcycle racing accident.
With a new name, Fitmore Iron Case embarks on a new marketing program including new mobile ready WordPress site, social media campaigns, outbound retail efforts, and related promotions.
Ride through your disabilities! The founder of the Iron Case overcame Rheumatoid Arthritis in 1984 to compete in multiple Hawaii Ironman Triathlons and is currently in recovery from a stroke as the result of a broken neck from a Baja motorcycle race accident.