June 25, 2019
Rheumatoid Arthritis attacks George R. Yates’ body and he spends the year in recovery. The story of his recovery is highlighted in 3/89 Readers Digest story titled “Heart of an Ironman”. After recovery, George is not able to sit on typical hard Italian bicycle saddles. Father George Yates Jr. creates saddle padding gel called Memo-Flex enabling George and thousands of other cyclists to use traditionally uncomfortable bicycle saddles.
This would be the beginning of many years of success for Trico in selling gel filled saddles, gloves, shorts and even Fellowes computer keyboards in addition to Iron Case soft cover and hard cover travel cases.
